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Runtime: 30 minutes
Cook That! - Tim Cook - Netflix
Timothy Donald Cook (born November 1, 1960) is an American business executive and industrial engineer. Cook is the Chief Executive Officer of Apple Inc., who previously served as the company's Chief Operating Officer, under its founder Steve Jobs. Cook joined Apple in March 1998 as a senior vice president for worldwide operations, and then served as the Executive Vice President for worldwide sales and operations. He was made the Chief Executive on August 24, 2011, prior to Jobs' death in October of that year. During his tenure as the Chief Executive, he has advocated for the political reformation of international and domestic surveillance, cybersecurity, corporate taxation, American manufacturing, and environmental preservation. In 2014, Cook became the first Chief Executive of a Fortune 500 company to publicly identify as gay. Cook also serves on the boards of directors of Nike, Inc., the National Football Foundation, and is a trustee of Duke University. In March 2015, he said he planned to donate his entire stock fortune to charity. The research published at the University of Oxford characterized Cook's leadership style as paradigmatic of founder centrism: explained as a founder’s mindset, an ethical disposition towards the shareholder collective, and an intense focus on exponential value creation.
Cook That! - Personal life - Netflix
Cook is a fitness enthusiast and enjoys hiking, cycling, and going to the gymnasium. Cook is known for being mostly solitary. He uses an off-campus fitness center for privacy, and very little is known about his personal life. He explained in October 2014 that he has sought to achieve a “basic level of privacy”. Cook was misdiagnosed with multiple sclerosis in 1996, an incident he said made him “see the world in a different way”. He has since taken part in charity fundraising, such as cycle races to raise money for the disease. Cook later told an Auburn alumni magazine that his symptoms came from “lugging a lot of incredibly heavy luggage around”. In 2009, Cook said that he offered a portion of his liver to Jobs, since both share a rare blood type. Cook claims that Jobs responded by yelling, “I'll never let you do that. I'll never do that.” While delivering the 2010 commencement speech at Auburn University, Cook emphasized the importance of intuition during significant decision-making processes in his life, and further explained that preparation and hard work are also necessary to execute on intuition. On October 30, 2014, Cook came out as gay in an editorial for Bloomberg Business, stating “I'm proud to be gay, and I consider being gay among the greatest gifts God has given me.” Cook also explained that he has been open about his sexuality “for years” and, while many people at Apple were aware of his sexual orientation, he sought to focus on Apple's products and customers rather than his personal life. He ended the article by saying “We pave the sunlit path toward justice together, brick by brick. This is my brick.” As a result, Cook became the first openly gay CEO on the Fortune 500 list. In September 2015, Cook appeared on The Late Show with Stephen Colbert; when asked about what inspired him to publicly reveal his sexual orientation, he responded, “Where I valued my privacy significantly, I felt that I was valuing it too far above what I could do with other people, so I wanted to tell everyone my truth.”
Cook That! - References - Netflix