The Bold Type is inspired by the life of Joanna Coles, editor in chief of Cosmopolitan. The scripted show is a glimpse into the outrageous lives and loves of those responsible for a global women's magazine. Their struggles are about finding your identity, managing friendships, and getting your heart broken, all while wearing the perfect jeans to flatter any body type.

The Bold Type - Netflix

Type: Scripted

Languages: English

Status: To Be Determined

Runtime: 60 minutes

Premier: 2017-06-20

The Bold Type - Emphasis (typography) - Netflix

In typography, emphasis is the strengthening of words in a text with a font in a different style from the rest of the text, to highlight them. It is the equivalent of prosodic stress in speech.

The Bold Type - Design - Netflix

There are many designs. With both italics and boldface, the emphasis is correctly achieved by swapping into a different font of the same family; for example by replacing body text in Arial with its bold or italic style. Professional typographic systems, including most modern computers, would therefore not simply tilt letters to the right to achieve italics (that is instead referred to as slanting or oblique), print them twice or darker for boldface, or scale majuscules to the height of middle-chamber minuscules (like x and o) for small-caps, but instead use entirely different typefaces that achieve the effect. The letter 'w', for example, looks quite different in italic compared to upright. As a result, typefaces therefore have to be supplied at least fourfold (with computer systems, usually as four font files): as regular, bold, italic, and bold italic to provide for all combinations. Professional typefaces sometimes offer even more variations for popular fonts, with varying degrees of blackness. Only if such fonts are not available should the effect of italic or boldface be imitated by algorithmically altering the original font. The modern Latin-alphabet system of fonts appearing in four standard weights, regular (or “Roman”), italic, bold and bold italic is a relatively recent development, dating to the early twentieth century. Modern “Roman” type was developed around the 1470s, while italic type was developed around 1500 and was commonly used for emphasis by the early 17th century. Bold type did not arrive until the nineteenth century, and at first fonts did not have matching bold weights; instead a generic bold, sometimes a Clarendon or other kind of slab-serif, would be swapped in. In some books printed before bold type existed, emphasis could be shown by switching to blackletter. Some font families intended for professional use in documents such as business reports may also make the bold-style numbers take up the same width as the regular (non-bold) numbers, so a bold-style total lines up below the digits of the sum in regular style.

The Bold Type - References - Netflix