The Real Mad Men of Advertising gave audiences an all-access glimpse into the world of advertising in America during the tumultuous decade of the 1960s. It was inspired by the real men and women of Madison Avenue who perfected the art of the sale and transformed American culture in the process. Who were these people and what were the campaigns that created this consumer culture? Follow the evolution of advertising from the 1950s through the 1980s, via interviews with the industry's top ad executives, and through classic ads and commercials.

The Real Mad Men of Advertising - Netflix

Type: Documentary

Languages: English

Status: Running

Runtime: 60 minutes

Premier: 2017-01-08

The Real Mad Men of Advertising - Mad Men (season 1) - Netflix

The first season of the American television drama series Mad Men premiered on July 19, 2007 and concluded on October 18, 2007. It consisted of thirteen episodes, each running approximately 47 minutes. AMC broadcast the first season on Thursdays at 10:00 pm in the United States. Actors Jon Hamm, Elisabeth Moss, Vincent Kartheiser, January Jones, Christina Hendricks, Bryan Batt, Michael Gladis, Aaron Staton, Rich Sommer, and Maggie Siff receive main cast billing. Season one takes place between March and November 1960. It introduces the fictional advertising agency Sterling Cooper. The season begins with the new secretary, Peggy Olson, starting her first day with the firm. As the season unfolds, the mysterious backstory of enigmatic ad man Don Draper is revealed as are the growing confidence and success of Peggy Olson. The first season was highly praised for its excellence in writing, acting, and art design, as well as for its faithfulness to the era it depicted. It was acknowledged with numerous honors from industry awards, including the Primetime Emmy Award for Outstanding Drama Series, the Golden Globe Award for Best Drama Series, and a Peabody Award.

The Real Mad Men of Advertising - Filming - Netflix

The pilot episode was shot at Silvercup Studios and various locations around New York City; subsequent episodes have been filmed at Los Angeles Center Studios. It is available in high definition for showing on AMC-HD and on video-on-demand services available from various cable affiliates. The writers, including Weiner, amassed volumes of research on the period in which Mad Men takes place so as to make most aspects of the series—including detailed set designs, costume design, and props—historically accurate, producing an authentic visual style that garnered critical praise. Each episode has a budget of $2–2.5 million, though the pilot episode's budget was over $3 million. On the scenes featuring smoking, Weiner stated: “Doing this show without smoking would've been a joke. It would've been sanitary and it would've been phony.” Since the actors cannot, by California law, smoke tobacco cigarettes in their workplace, they instead smoke herbal cigarettes.

The Real Mad Men of Advertising - References - Netflix