Vanilla Ice is back to tackle his toughest Florida flip ever. The pop icon and knock-out home renovator has taken his biggest risk yet, investing in a high-dollar lakefront dump in need of a top-to-bottom transformation. That means ripping rooms to the studs, adding a new pool, a boat dock with a tiki hut and state-of-the-art technology all around. Will his champagne taste end up costing him a profit? Or can he and his crew flip this tacky mess and still come out on top?

The Vanilla Ice Project - Netflix

Type: Reality

Languages: English

Status: Running

Runtime: 30 minutes

Premier: 2010-10-14

The Vanilla Ice Project - Häagen-Dazs - Netflix

Häagen-Dazs is an American ice cream brand, established by Reuben and Rose Mattus in the Bronx, New York, in 1961. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York, on November 15, 1976. The business now has franchises throughout the United States and many other countries around the world including the United Kingdom, Australia, India, China, Lebanon, New Zealand, and Brazil. The company also produces ice cream bars, ice cream cakes, sorbet, frozen yogurt, and gelato.

The Vanilla Ice Project - History - Netflix

The Senator Frozen Products company was profitable, but by the 1950s the large mass-producers of ice cream started a price war, leading to his decision to make a heavy kind of high-end ice cream. In 1959, he decided to form a new ice cream company with what he thought to be a Danish-sounding name, Häagen-Dazs, a move known in the marketing industry as foreign branding. The Pillsbury Company bought Häagen-Dazs in 1983. In 1999, Pillsbury and Nestlé merged their U.S. and Canadian ice cream operations into a joint venture called Ice Cream Partners. General Mills, in turn, bought Pillsbury in 2001 and succeeded to its interest in the joint venture. That same year, Nestlé exercised its contractual right to buy out General Mills' interest in Ice Cream Partners, which included the right to a 99-year license for the Häagen-Dazs brand. Since then, pursuant to that license, the Dreyer's subsidiary of Nestlé has produced and marketed Häagen-Dazs products in the United States and Canada.

Häagen-Dazs's founder Reuben Mattus was born in Poland in 1912 to Jewish parents. His father died during the First World War, and his widowed mother migrated to New York City with her two children in 1921. They joined an uncle who was in the Italian lemon-ice business in Brooklyn. By the late 1920s, the family began making ice pops, and by 1929, chocolate-covered ice cream bars and sandwiches under the name Senator Frozen Products on Southern Boulevard in the South Bronx, delivering them with a horse-drawn wagon to neighborhood stores in the Bronx.

The Vanilla Ice Project - References - Netflix